What is a persona?

A persona is a fictional but realistic representation of your editorial style or target audience.

It’s like creating the profile of an ideal writer—or an ideal reader—that will guide your content creation.

Tone:: Define your tone (professional, inspiring, educational, provocative, ...)
Topics:: Identify your main topics and opinions on them.
Audience:: Understand your ideal reader and what interests them.
Goals:: Clarify your end goal (brand awareness, traffic, inspiration, ...)

An illustration of creating a persona for content strategy

Illustration of a persona with a defined topic, used to generate personalized and relevant marketing content.

Set up your topic

How to properly define your persona's topic?

Defining your persona's topic is crucial for creating highly targeted and relevant content. This represents the domain or theme you want to communicate about. To maximize the impact of your marketing campaigns and content, describe your persona's topic or profile as precisely as possible. Think of it as creating a prompt for an intelligent assistant: include context, main characteristics, goals, needs, and all relevant details to make the description clear and complete. This field will be used by AI not only to analyze articles consistent with the persona, but also to generate personalized and high-performing content. Properly defining your topic increases relevance, conversion, and engagement of your content, while making it easier for AI to produce impactful messages.

Expressing the persona’s opinion

How to define their positions clearly?

Defining your persona’s opinion helps create personalized and engaging content. - Favorable opinion: what your persona supports or recommends. Example: “Balancing mental and physical health is essential.” - Unfavorable opinion: what your persona criticizes or rejects. Example: “Miracle approaches without scientific basis.” Think of it as writing a prompt for an AI assistant: specify arguments, values, and motivations behind each viewpoint. These fields allow AI to generate personalized content that reflects your persona’s style, engagement, and positions.

Illustration showing a persona's opinions, used to generate personalized and engaging content.

Illustration showing different writing styles for a persona, used to generate personalized and marketing-friendly content.

Select the writing style

Choose how your content speaks

Selecting a writing mode allows AI to generate content tailored to your persona and objectives. These options define the form and structure of the generated content, ensuring it is relevant, engaging, and aligned with your marketing strategy.

💭 Personal opinion:: Write a comment or individual viewpoint. Great to show personality and engage directly with your audience.
📝 Summary + opinion:: Summarize information and add a relevant opinion. Perfect to inform quickly while providing a unique and credible perspective.
✨ New content inspired:: Create original content based on an existing source. Useful for generating fresh, surprising ideas while staying consistent with the persona.